APA Style

Pearson, T, R. (2011). The old rules of marketing are dead : 6 new rules to reinvent your brand... . United States of America: McGraw Hill.

MLA Style

Pearson, Timothy, R.. "The old rules of marketing are dead : 6 new rules to reinvent your brand...". United States of America: McGraw Hill, 2011. Koleksi Buku Teks.