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Strategic Sports Event Management An International Approach

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Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.

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Detail Information

Series Title

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Call Number

647.9063 MAS s

Publisher

Oxford : Elsevier Butterworth-Heinemann., 2004

Collation

xix, 250p.

Language

Indonesia

ISBN/ISSN

0-7506-5983-1

Classification

647.906 3

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Events Management
EVENT SPORT MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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