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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation

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Detail Information

Series Title

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Call Number

658.872 RYA u

Publisher

New York : Kogan Page., 2017

Collation

xxxv, 424 p . : ill . ; 24 cm.

Language

English

ISBN/ISSN

978-0-7494-7843-8

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING STRATEGY
ADVERTISING
Strategic Planning
Internet marketing
COMMERCE

Specific Detail Info

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Statement of Responsibility

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