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Found 1 from your keywords: subject="EVENT SPORT MANAGEMEN...
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Strategic Sports Event Management An International Approach
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Masterman, Guy

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports…

Edition
-
ISBN/ISSN
0-7506-5983-1
Collation
xix, 250p.
Series Title
-
Call Number
647.9063 MAS s